Starbucks VIA Ready Brew instant coffee is being launched through an online campaign at Starbucks website. A short video describes how "other" instant coffee is made and then how Starbucks VIA Ready Brew is made. Text fills in Starbucks version of granular coffee.
Appealing to on-the-go consumers, the Starbucks instant coffee comes in a paper tube that is designed to be used anywhere hot water is available.
The website includes an image gallery of satisfied Starbucks VIA users. Comments include questions and users' thoughts on this new product. Several recipes using Starbucks VIA Ready Brew are available to entice users to give it a try.